If you think that digital marketing is not efficient, then think again….!!!
Digital marketing has become par for the course nowadays. It is a cost-effective approach for attracting a large audience online. Digital marketing is a bonanza for small businesses as it has WORLDWIDE WEB accessibility and has reached existing potential customers.
Presently, Traditional advertising and marketing approaches are not that powerful. But on the other hand multi-channel digital marketing is increased by 137%., backed by an amazing 500% increase in brands that are already using multi-channel digital marketing.
There are many digital marketers who possess professional skills to uplift your business. But Nitish kannantha is one of the best digital marketers who has come up with excellent and reliable small business marketing strategies.
What are the benefits of Digital Marketing-
In a highly competitive market, it becomes hard for small businesses to survive in the market.
In this technology-driven world, small businesses are dependent on the outward reach of digital marketing as it is pocket-friendly and customers can access it with just one click.
If we look at statistics 72% of consumers are already connected with the brands that are already available on various digital marketing channels. Hence, digital marketing can be a bonus for small businesses. It is best for lead generation for new startups / small businesses.
Are you still not convinced about opting for a digital marketing approach?
Then these benefits will surely open your eyes and mold your thoughts-
Connects you with consumers on the internet- At least 80% of consumers use the internet for easy and convenient search of information. According to google 76% of consumers search for local businesses on the search engines.
If you become more visible on search engines, and social media platforms, where already the potential user are. Then It will help you in lead generation for the start-up.
Establish online presence- When the consumer is curious about any business, they search about it on the internet. Every consumer expects a business to have its own website or Social media presence.
They may want to see what services you provide, your image in the market, contact details, store hours, address, and more.
Lack of online presence makes a negative impression on consumers. That is why it is crucial to establish an online presence.
Hence, a digital marketer can be an asset. He will design the best small business marketing strategies to reach excellence.
Create effective content campaigns- Digital marketing makes a very significant breach in small businesses’ marketing campaigns. You can focus on users’ usability and need as you can access their interest, age group, profession, and every detail on social media profiles. Once you have obtained this information about the target audience, you can plan an effective marketing strategy to cater to the consumer.
Helps in improving ROI (Return on Investment)- It helps a small business in finding more consumers and improves conversion rates. It is a very effective and scalable approach.
You can adjust the budget as per the needs of the business and find more consumers. Later, either you can go for small investments or can go all-out once to see the results.
Higher conversion rates- Through multi-channel digital marketing, you will be able to reach out to the targeted audience. This in turn will help you in generating leads and achieve as much as a 24% increase in conversion rates.
Competitive analysis- If you want your small business to be successful and survive in the market in long run, then you need to pay attention to your competitor’s activities.
Digital marketing will help you in competitive analysis so that you come to know-
- Who are your competitors?
- How your competitors are growing in the market?
- What strategies they are using?
- How do they cater to the audience?
- How do they communicate with the audience?
- Where do they lack?
- Can you do better?
After conducting a proper competitive analysis you can come up with better small business marketing strategies. So that you leave your competitor behind and steal the limelight.
After knowing the eye-opening benefits of digital marketing you too surely would want to go for a professional.
Nitish Kannantha is one of the top digital marketers in Bangalore who has come up with the best digital marketing strategies for startups in Bangalore.
So reach out to Nitish Kannantha – Business Mentor, Digital Marketer, Founder, and CEO of Future Revolution for amazing and top-grade marketing strategies for startups, as he is the best digital marketing strategist in Bangalore. We assure you on quality results and maximum ROI.
