Building an online presence is considered the need of today’s world for every level of business. Startup specialist suggests that 97% of people depend on digital products for their reliability. Therefore, having a massive consumer base is the very first criteria for having lead generation strategies. This is where digital presence gets a hit.
Nitish Kannantha is a business growth strategist and a digital marketer in Bangalore who points out the dire necessity for businesses to build their online portal and be digitally active on the platforms.
- The engagement of consumers over social media has given rise to Facebook Ads achievement,
- The bunch of consumers turning into professionals has given rise to the LinkedIn business platform, and
- The consumers looking for growth in their personality has given rise to blogs (the one which you are reading currently)
With the onset of the digital era, let us learn some ways to generate leads, independent of which level of business you currently operate upon.
- Build an attractive website:
Getting started is an easy task; however, running it on pace is challenging. Website is an essential element that should be customized at the very start of your business. It not only keeps your business recognized but can also help in generating and retaining required prospects.
According to an internet marketing specialist, 75% of people trust the credibility of a business based on the design and attraction factor of their business’s website. Therefore, making and building a website is one of the deciding factors for lead generation.
Customizing a website as per the user’s point of view is another factor in building an attractive website. The products you are using as a part of lead generation strategies should be properly listed on your website. In addition, the keywords that you have chosen must be aligned with your brand’s nature. That brings us to the second point.
- Use of SEO techniques to increase the brand’s credibility:
Search Engine Optimization (SEO) is a primary technique used to increase the traffic onto your website, which is directly linked to providing lead generation for small business. However, SEO is not limited to keyword search and includes a good content marketing strategy and massive link building.
The mistake that new entrepreneurs usually commit is a desire for results from your SEO techniques in one shot. However, SEO should be visualized as compounding. The more money and time you put into improving your SEO methodologies, the more fruitful the result will become.
- Invest in paid ads:
SEO and paid ads, when employed together, can work wonders. Paid Ads help you land at the top ranking of SERP, and SEO enables you to retain those generated leads. Paid or search ads can provide more room to adjust your prospects and give them detailed analytics.
However, when working with search ads, startup enthusiasts should be specific in listing the details about their products. Because bidding on search engines for paid ads work on particular keywords. The more specific you’ll use the keywords, the more precisely paid search work – the most fundamental aspect of digital marketing strategies.
- Invest in Social Media advertising:
According to the latest stats of October 2021, 4.55 billion people are active on social media. Therefore, investing in social media today is a golden chance for upcoming businesses to go through. Social media also provides an opportunity to produce lead generation strategies and is extremely helpful in increasing your brand’s awareness.
Business growth strategist says that “choosing what kind of content you want to promote on social media can further increase your reach to your potential customers.” Hence, the power of social media can’t be ignored today and must be harnessed to increase your chances of the ruling.
- Be active during online mode:
To build your online presence, it is crucial to be active online. Creating regular posts, searching for updated content, and bidding for high-searched keywords are
Necessary to keep your business flourishing.
In addition, you should be active on your social media too. Engaging with the followers and subscribers of your website, YouTube, Instagram etc., is also essential when you are new in an online journey.
Startup specialist indicates that one should be engaging with the people through their posts in both the times of rising and downfall.
- Have a proper review strategy:
Undoubtedly, reviews are considered one of the best digital marketing strategies. Consumers look for reviews that depict –
- Business’s credibility
- Business’s legitimacy
- Business’s turnover
Needless to mention but reviews do come in Google’s top search results. Nitish Kannantha, who provides end to end solutions for startup, suggests that businesses must have a proper strategy for increasing their reviews in online portals. Because nor a review gaining work will help to gain reviews, neither one can wait for a steady stream of reviews. Therefore, one should constantly employ strategies to aim for better and truthful reviews.
Conclusion
Covid-19 pandemic has geared up the necessity of digital presence. According to the latest report, the digital industry will grow at a CAGR of 22% by 2022. Isn’t this a fascinating stat?
In accord with the latest trend, it is crucial to start your journey into the digital world and keep it going because the digital industry is unlimited. Therefore, the chances and parameters to grow are huge.
Future Revolution is a digital marketing-based company that provides end to end solutions for startup. Nitish Kannantha, a digital marketer in Bangalore, possesses experience of more than 15 years in the industry and knows the how-to of establishing an online presence. With the onset of the Future Revolution, let’s dig deeper into the digital sector!
